Will mobile music significantly increase operator mobile data ARPS? In the hopes of replicating the success of online music download services, the mobile industry sees Full Track Downloads (FTDs) as a promising strategy to grow revenues by increasing mobile data usage and reducing churn. Ultimately, the success of mobile music will rest heavily on the value it presents to all its stakeholders. Pyramid Research's new report "Get on Track With Mobile Music: Exploring Mobile Music Best Practices" analyzes two successful mobile music business models - SK Telecom's 'MelOn' and KDDI's 'Chaku-Uta Full' - and provides strategic advice for operators to maximize the opportunity. By analyzing KDDI's and SK Telecom's success, this report charts the evolutionary path of mobile music services through an examination of business models, enabling technologies, stakeholders, and global developments. Full Track Downloads will be popular and - if managed correctly - profitable for providers.
Try to imagine this scenario, that General Motors and Ford were given exclusive franchises to build America's interstate highway system, and also all the highways that connect local communities. Now imagine that, based upon a financial crisis, these troubled companies decided to convert all "their" local arteries into toll-roads -- they then use incremental toll fees to severely limit all travel to and from small businesses. Why? This handicapping process reduced the need to invest in building better new roads, or repairing the dilapidated ones. But, wouldn't that short-sighted decision have a detrimental impact on the overall national economy? It's a moot point -- pure fantasy -- you say. The U.S. political leadership would never knowingly risk the nation's social and economic future on the financial viability of a restrictive duopoly. Or, would they? The 21st century Global Networked Economy travels across essential broadband infrastructure. The forced intro...