Will mobile music significantly increase operator mobile data ARPS? In the hopes of replicating the success of online music download services, the mobile industry sees Full Track Downloads (FTDs) as a promising strategy to grow revenues by increasing mobile data usage and reducing churn. Ultimately, the success of mobile music will rest heavily on the value it presents to all its stakeholders. Pyramid Research's new report "Get on Track With Mobile Music: Exploring Mobile Music Best Practices" analyzes two successful mobile music business models - SK Telecom's 'MelOn' and KDDI's 'Chaku-Uta Full' - and provides strategic advice for operators to maximize the opportunity. By analyzing KDDI's and SK Telecom's success, this report charts the evolutionary path of mobile music services through an examination of business models, enabling technologies, stakeholders, and global developments. Full Track Downloads will be popular and - if managed correctly - profitable for providers.
Every executive who has approved a connected product roadmap has made a quiet assumption: the network underneath it will still be there. That assumption is about to be tested at a scale the automotive industry has never faced. The global connected vehicle installed base is heading toward a billion units, and the cellular technology most of those vehicles depend on is scheduled to begin its retirement before the end of the decade. For automakers, fleet operators, insurers, and the telecom carriers that serve them, the question is whether the recurring revenue those services promise can survive a connectivity layer with a shorter life than the vehicle carrying it. How Scale Meets an Expiry Date Omdia research forecasts that the global connected vehicle installed base will surpass 1.05 billion units by 2035, up from 473.7 million in 2025. Few installed bases of any kind more than double in a decade, and this one signals that connectivity is moving from premium differentiator to baseline e...