The global Broadband market is forecast to pass 190 million subscribers this year and will be approaching 440 million by the end of 2010, according to Informa Telecoms & Media. DSL technology is set to strengthen its lead over cable based subscriptions with an anticipated 77 percent of the worldwide broadband market in 2010, representing 332 million subscriptions versus 76 million for cable. The report anticipates that, along with Japan and South Korea, Sweden and Finland countries will top the broadband penetration tables at over 30 percent penetration by population. By the end of the forecast period direct fibre and other access methods will still account for well under 10 percent of global broadband subscribers, though after that date the report predicts that the nature of the broadband market may change fundamentally with the advent of WiMAX and other wireless broadband technologies. The worldwide broadband market will change significantly over the next five years. While the last half decade has seen developed markets account for the lion�s share of broadband net additions, the next five years will see substantial growth in two major Asian markets, China and India, as growth in Western Europe, North America and Asia�s developed markets slow. By virtue of its high population, China will overtake the US for total broadband subscribers in 2008, and by 2010 the country will account for a quarter of all the world�s broadband subscriptions. Despite this, China�s penetration rate will still be less than 10 percent by population. Over the forecast period the source of revenues for operators will substantially switch from providing access to offering services over broadband and the most important of these will be TV, particularly over DSL networks.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the