The global Broadband market is forecast to pass 190 million subscribers this year and will be approaching 440 million by the end of 2010, according to Informa Telecoms & Media. DSL technology is set to strengthen its lead over cable based subscriptions with an anticipated 77 percent of the worldwide broadband market in 2010, representing 332 million subscriptions versus 76 million for cable. The report anticipates that, along with Japan and South Korea, Sweden and Finland countries will top the broadband penetration tables at over 30 percent penetration by population. By the end of the forecast period direct fibre and other access methods will still account for well under 10 percent of global broadband subscribers, though after that date the report predicts that the nature of the broadband market may change fundamentally with the advent of WiMAX and other wireless broadband technologies. The worldwide broadband market will change significantly over the next five years. While the last half decade has seen developed markets account for the lion�s share of broadband net additions, the next five years will see substantial growth in two major Asian markets, China and India, as growth in Western Europe, North America and Asia�s developed markets slow. By virtue of its high population, China will overtake the US for total broadband subscribers in 2008, and by 2010 the country will account for a quarter of all the world�s broadband subscriptions. Despite this, China�s penetration rate will still be less than 10 percent by population. Over the forecast period the source of revenues for operators will substantially switch from providing access to offering services over broadband and the most important of these will be TV, particularly over DSL networks.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...