According to Informa, the global mobile market is forecast to pass 2 billion subs this year and be approaching 3 billion by the end of 2010. Overall market growth was boosted in 2004, with 91 million more new customers during the year than there were in 2003. Although the annual growth rate is forecast to fall into single figures within a couple of years, over one billion new subs are due to be added between now and the end of 2010. Almost half of these new subs will be in Asia Pacific. Two huge Asian markets -- India and China -- will account for over 30 percent (371.6 million) of the region's total. Amongst the regions, it is the Middle East and Africa markets that will show the greatest growth. Their combined markets will more than double in size, with over 200 million new customers signing up for mobile services by 2010. As a result of the continued growth, several countries are already reporting penetration rates of over 100 percent and Western Europe's regional penetration is set to breach 100 percent in a couple of years. By 2010, the global penetration is estimated at 43 percent.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the