According to Forbes, Google released a new instant messaging and voice chat program, ending months of speculation over whether the search giant would enter the heated IM market. The company hasn't said how it might generate revenue from these services, which have been offered for years by competitors. But Google�s new services hint at a much larger company strategy to launch headlong into telecommunications. In the future, Google's new IM service, called Google Talk, could go a step further than competing services, allowing users to make and receive calls to the public telephone network; it would not only set the program apart from rivals but provide new revenue streams for the company. Google could sell calling-minutes to customers, who would pay for the ability to make cheap calls over the Internet. Many of the company's recent moves support a major push by Google into telephony, including rumors that the company has already purchased unused fiber optic cables across the U.S. Google's kept quiet about whether it is buying fiber, but in January the company posted a job listing on its site looking for candidates with experience in "identification, selection and negotiation of dark fiber contracts both in metropolitan areas and over long distances as part of development of a global backbone network." In July, Current Communications Group announced that it had landed a $100 million investment from Google, Goldman Sachs and The Hearst Corporation to develop broadband over power-line technologies, which would deliver high-speed Internet connections to homes over electrical wires. Those investments would pay off if the company plans to handle large amounts of voice traffic. Google engineers have also been spotted attending a number of Internet telephony-centric conferences.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the