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Interest in Networked Media Devices


New Research from The Diffusion Group Finds a Sizeable Percentage of Broadband Networked Households are Ready to Connect Media Devices to Their Network -- Although the hype surrounding networked multimedia has been deafening, new research suggests that the appeal of using a home network to distribute digital video and audio is becoming more immediate. For example, approximately five million US broadband networked households are legitimate candidates for purchasing networked DVRs during the Christmas 2005 buying season. "We've heard for the last several years of consumer interest in networking multimedia devices, but the nature of this interest was more latent than manifest," said Michael Greeson, president and principal analyst for The Diffusion Group. "While the concept of networking media devices has appealed to consumers, they were by-and-large unwilling to act on this interest. However, TDG's latest research suggests that a sizeable segment of broadband networked households are willing to act on this interest in the next six months - encouraging news to those CE vendors looking to include networking in their mid-range devices in time for the holiday season."

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