According to McKinsey, viewers who use their mobile phones to interact with TV shows are more likely to tune in again and to tell friends about the shows�interest that generates higher ratings and ad revenues. Broadcasters and advertisers should sit up and take notice -- McKinsey research suggests that viewers who use their mobile phones to send text messages to TV shows, either to vote in a competition or take part in a dialogue, are highly engaged and more likely to tune in again, to tell friends about the shows, and even to buy related merchandise. This added interest can increase ratings by as much as 20 percent for mainstream shows and 100 percent for niche ones � a message that many advertisers would be glad to receive. We asked 124 ad executives from 39 companies across Western Europe whether they would be willing to spend more money in channels offering this type of growth � for example, through new technologies such as SMS. More than half said that they would, and almost a third of the spending would represent new investment. Europe is ahead of other markets in experimenting with SMS-TV, and even at this early stage the extra revenues for broadcasters, mobile carriers, and technology providers added up to �400 million in 2003.
The global digital business arena's relentless expansion drives an unprecedented surge in IT data center demand. This comes with a significant challenge: rising energy consumption costs. Based on the latest research, I've observed how this trend is reshaping the cloud computing industry and creating both obstacles and opportunities for leaders across the tech spectrum. Data centers are experiencing an infrastructure transformation, primarily fueled by the explosive growth of Artificial Intelligence (AI) workloads. Data Center Energy Market Development According to a recent IDC worldwide market study, AI data center capacity is projected to grow at a compound annual growth rate (CAGR) of 40.5 percent through 2027. This AI-driven demand is reshaping the data center sector and redefining the economics of IT infrastructure. "There are any number of options to increase data center efficiency, ranging from technological solutions like improved chip efficiency and liquid cooling