Skip to main content

Mobile Games: a Market Poised to Grow

The number of U.S. wireless subscribers with compatible handsets who played games on their cell phones increased from 20 percent last year to 27 percent in 2005, according to a survey of 8,500 subscribers conducted by market research firm NPD Group. However, only one-third of these mobile gamers actually purchased game downloads; the rest played free games or titles that came pre-loaded on their phones. The most common motivation cited among respondents for playing mobile games was "to kill time or alleviate boredom," with the average gaming session lasting 11 minutes. The survey found more kids between the ages of 13 and 17 (60 percent) said they played mobile games than did adults (23 percent), while mobile gamers were twice as likely to be African-American, Hispanic or Asian. "The world of mobile gaming is like the Wild West," said NPD Group vice president Clint Wheelock. "In this time of rapid growth, and with the industry in such a formative stage, it's especially important for wireless operators and game publishers to understand the mindsets of mobile gamers, in order to best position themselves for long-term success."

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the