JupiterResearch released its 2005 Online Advertising Forecast which reveals that online advertising will continue steady growth over the next five years, eventually reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. This growth reflects not only advertiser confidence in the medium, but also the strength of advertising on search engines in 2010. Search engine advertising will generate more revenue than standard display advertising by 2010. Compound annual growth rates tell the story: display will grow at 7 percent and search will grow at over 12 percent over the next five years. The rise of search engine marketing, however, is only one element of an overall growing online advertising market. Other areas will also experience sustained growth over the next several years. Classified advertising will grow at nearly 10 percent, reaching $4.1 billion in 2010. Advertisers will also take great advantage of the growing number of broadband connected households to field rich and streaming media advertisements. Rich media spending will grow at a 25 percent compound annual growth rate (to $3.5 billion) and streaming media will grow at a 30 percent compound annual growth rate (to $943 million) by 2010. Publishers will see revenue grow from several sources, including direct sales and network revenue-share deals. This year, the revenue of ads priced on a performance basis will surpass that of ads sold on an impression basis. Much of this performance inventory will come from network providers, which are increasing their use of targeting technology to provide better results for publishers.
The typical customer engagement model is undergoing a dramatic transformation, driven by the convergence of Conversational AI, Generative AI (GenAI), and an emerging technology called Agentic AI. As business leaders seek to automate and enhance their customer interactions, these technologies are creating new possibilities for more natural, contextual, and efficient communication at scale. The numbers tell a compelling story. According to Juniper Research's latest analysis, the conversational AI market is poised for substantial growth. Revenue is projected to surge from $14.6 billion in 2025 to over $23 billion by 2027. Artificial Intelligence Market Development The vendors in this industry are expected to generate a remarkable $57 billion globally over the next three years. This growth reflects the increasing enterprise adoption of AI-powered communication solutions across various sectors. What's particularly interesting is the regional distribution of this market. The Far Ea...