Downloading movies to own rather than paying for a short-term rental period will drive video-on-demand spending over the next decade, according to a study released Tuesday by Screen Digest in the U.K. and U.S.-based Adams Media Research. The study suggested that the Apple iTunes model, where consumers purchase content outright rather than a temporary download, would drive movie VOD. "Video-on-demand technology is spreading rapidly, and will become pervasive in the decade ahead," said Adams Media Research's president and senior analyst Tom Adams. "But turning that technology into a substantial movie market is going to require a complete reassessment of the industry's 10 year-old assumptions about VOD."
The prevailing narrative around artificial intelligence (AI) has been one of relentless scale. Bigger models, bigger clusters, bigger budgets. The assumption, largely unchallenged until recently, was that raw parameter count translated directly into competitive advantage. New research from Omdia suggests it's time to retire that assumption. According to the latest market study by Omdia, parameter growth in frontier AI models has slowed to around 5 percent annually since 2021, a stark contrast to the more than hundredfold expansion seen between 2019 and 2021. Enterprise AI Market Development For executives who have been making infrastructure and investment decisions based on the assumption that AI would keep demanding ever-larger, ever-more-expensive hardware, this finding deserves serious attention. The race to the top of the model size leaderboard has, at least for now, plateaued. Crucially, Omdia's analysts are not reading this as an AI winter. Alexander Harrowell, senior pri...