Downloading movies to own rather than paying for a short-term rental period will drive video-on-demand spending over the next decade, according to a study released Tuesday by Screen Digest in the U.K. and U.S.-based Adams Media Research. The study suggested that the Apple iTunes model, where consumers purchase content outright rather than a temporary download, would drive movie VOD. "Video-on-demand technology is spreading rapidly, and will become pervasive in the decade ahead," said Adams Media Research's president and senior analyst Tom Adams. "But turning that technology into a substantial movie market is going to require a complete reassessment of the industry's 10 year-old assumptions about VOD."
Organizations that were experimenting with Applied-AI in isolated pilot programs just two years ago are now embedding it into core workflows, customer-facing products, and business-critical infrastructure. But as technology matures, a troubling pattern is emerging: speed of deployment is consistently outpacing the security discipline required to protect it. A new Gartner market study exposes the risk that many technology leaders have instinctively sensed but struggled to quantify. GenAI Security Market Development By 2028, 25 percent of all enterprise generative AI (GenAI) applications will experience at least five minor security incidents per year, that's up from just 9 percent in 2025. That represents nearly a threefold increase in less than three years, and the trend does not stop there. Gartner further projects that by 2029, 15 percent of all enterprise GenAI apps will experience at least one major security incident per year, compared to only 3 percent in 2025. Meanwhile, the d...