Downloading movies to own rather than paying for a short-term rental period will drive video-on-demand spending over the next decade, according to a study released Tuesday by Screen Digest in the U.K. and U.S.-based Adams Media Research. The study suggested that the Apple iTunes model, where consumers purchase content outright rather than a temporary download, would drive movie VOD. "Video-on-demand technology is spreading rapidly, and will become pervasive in the decade ahead," said Adams Media Research's president and senior analyst Tom Adams. "But turning that technology into a substantial movie market is going to require a complete reassessment of the industry's 10 year-old assumptions about VOD."
The worldwide server market has entered a new phase defined almost entirely by artificial intelligence (AI) infrastructure economics rather than traditional enterprise refresh cycles. The latest market data shows robust growth and a structural shift in where value is created, who captures it, and which architectures are setting the pace for the next decade. IDC reports that worldwide server revenue reached a record $112.4 billion in the third quarter of 2025, representing a striking 61 percent year-over-year increase compared to the same quarter in 2024. For context, this means the market is adding tens of billions of dollars in incremental quarterly spend, driven overwhelmingly by AI and accelerated computing requirements. IT Server Market Development Over the first three quarters of 2025, server revenue has already reached $314.2 billion, meaning the market has nearly doubled in size compared to 2024, underscoring how AI buildouts have compressed several years of exp...