Downloading movies to own rather than paying for a short-term rental period will drive video-on-demand spending over the next decade, according to a study released Tuesday by Screen Digest in the U.K. and U.S.-based Adams Media Research. The study suggested that the Apple iTunes model, where consumers purchase content outright rather than a temporary download, would drive movie VOD. "Video-on-demand technology is spreading rapidly, and will become pervasive in the decade ahead," said Adams Media Research's president and senior analyst Tom Adams. "But turning that technology into a substantial movie market is going to require a complete reassessment of the industry's 10 year-old assumptions about VOD."
The digital identity market is evolving and growing. After years of fragmented adoption and experimentation, we're witnessing the convergence of regulatory mandates, tech maturity, and more market demand. The fundamental challenge has always been straightforward: how do we prove who we are in an increasingly digital world without creating security vulnerabilities or sacrificing user experience? The answer emerging today involves a complex ecosystem of regulations, standards, and technologies that are finally aligning to make digital identity possible, practical, and scalable. Digital Identity Market Development Recent market analysis by Juniper Research reveals compelling growth projections that underscore this market's maturity: Market expansion from $51 billion (2025) to $80 billion (2030) — a 56 percent growth rate driven by concrete fundamentals rather than speculative hype. Two primary growth drivers — tightening regulatory requirements and maturing technologies, includin...