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Sky Announces Broadband Innovations

Satellite television broadcaster BSkyB has announced a number of new innovations as it aims to maintain its competitive position in the UK -- Further details have emerged of the broadband service due to be launched in the autumn. It will be delivered in the form of an application that is downloaded to a broadband connected personal computer. The launch will pre-empt the introduction of a similar peer-to-peer service planned by the BBC, which is due to enter a limited public trial in the autumn. It also comes as cable operators are rolling out video-on-demand services in the UK. The Sky Movies broadband service will offer hundreds of films licensed to Sky, which will be available to download and even transfer to a portable device. The Sky Sports service will offer over a thousand video clips, available to over five million subscribers to Sky Sports packages.�It�s just fantastic,� said BSkyB chief executive, saying that the service would offer �high levels of personalisation and recommendation� when it launches in the autumn. Sky is also planning to launch a mobile service that will allow users to remotely program their Sky+ digital video recorder.

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