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TV Viewing Losing Appeal Among Tweens

As they get older, American kids ages 8-14 become increasingly disinterested in watching television, and more and more distracted when they do watch it, according to a new report from Packaged Facts. While nearly 80 percent of younger "tweens" say that they "love" watching television, according to research conducted by Simmons
Market Research Bureau, that number drops to 60 percent when kids reach their early teen years. And many tweens and young teens often do something else while watching TV, such as read, listen to music or use a computer. "Tweens and young teens are mastering the adult art of multi-tasking," said Don Montuori, the acquisitions editor of Packaged Facts. "The Internet, in particular, offers a compelling alternative to TV programming, and this is a significant development for marketers in their efforts to target these consumers."

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