The number of U.S. video game players has increased 11.4 percent to 76.2 million, up from 67.5 million a year ago, according to a random survey of 1,500 households conducted by Ziff Davis Media. "We're seeing a broadening of the gamer base as gaming goes more mainstream, and simultaneously a heightening of intensity among core gamers," said John Davison, vice president and editorial director of Ziff Davis Media Game Group. The study also found that 24 percent of gamers reduced their TV watching over the last year, watching on average 16 hours per week compared with 18 hours per week in 2004. Console games are increasing their gains over PC games, after topping PC games in popularity for the first time in 2004. Currently, 62.6 million households play console games and 56.6 million play PC games, versus 54.5 million and 52.3 million, respectively, in 2004. In the mobile gaming sector, the survey found that 86 percent of gamers own a cell phone, up from 70 percent a year ago, and that 48 percent play games on their phones.
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at