The number of U.S. video game players has increased 11.4 percent to 76.2 million, up from 67.5 million a year ago, according to a random survey of 1,500 households conducted by Ziff Davis Media. "We're seeing a broadening of the gamer base as gaming goes more mainstream, and simultaneously a heightening of intensity among core gamers," said John Davison, vice president and editorial director of Ziff Davis Media Game Group. The study also found that 24 percent of gamers reduced their TV watching over the last year, watching on average 16 hours per week compared with 18 hours per week in 2004. Console games are increasing their gains over PC games, after topping PC games in popularity for the first time in 2004. Currently, 62.6 million households play console games and 56.6 million play PC games, versus 54.5 million and 52.3 million, respectively, in 2004. In the mobile gaming sector, the survey found that 86 percent of gamers own a cell phone, up from 70 percent a year ago, and that 48 percent play games on their phones.
The prevailing narrative around artificial intelligence (AI) has been one of relentless scale. Bigger models, bigger clusters, bigger budgets. The assumption, largely unchallenged until recently, was that raw parameter count translated directly into competitive advantage. New research from Omdia suggests it's time to retire that assumption. According to the latest market study by Omdia, parameter growth in frontier AI models has slowed to around 5 percent annually since 2021, a stark contrast to the more than hundredfold expansion seen between 2019 and 2021. Enterprise AI Market Development For executives who have been making infrastructure and investment decisions based on the assumption that AI would keep demanding ever-larger, ever-more-expensive hardware, this finding deserves serious attention. The race to the top of the model size leaderboard has, at least for now, plateaued. Crucially, Omdia's analysts are not reading this as an AI winter. Alexander Harrowell, senior pri...