Voice over wireless LANs (VoWLAN) is fast emerging as one of the most potentially significant converged technologies of the future, seamlessly combining WLANs with VoIP. Although it faces several challenges in its path to wide-scale adoption, consulting company Frost & Sullivan says developments such as the introduction of dual-mode handsets and the ratification of various 802.11 standards indicate a positive market outlook for the rest of this year. The company estimates that revenues for the European VoWLAN market will grow from �6.6 million in 2004 to �1.99 billion in 2010. The 14 mobile phone manufacturers and telcos that comprise the Unlicensed Mobile Access (UMA) group have taken the initiative to allow 802.11-equipped handsets to make calls through their Wi-Fi hotspots. This, says Frost & Sullivan, is a major driver for the VoWLAN market. "It is no surprise, therefore, that the momentum behind UMA is upbeat within the mobile domain, especially from the carriers that stand to gain tremendously from such an initiative," said Luke Thomas, Research Analyst with Frost & Sullivan. "Fixed-line carriers could also use the UMA to provide mobility solutions to their customers, provided they have a Mobile Virtual Network Operator agreement."
Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at