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WMG Thinks Beyond the CD Model

The CEO of Warner Music Group said on Monday the major label plans to create an "e-label," which instead of CD albums will release batches of three songs from artists every few months as digital downloads, CNET News.com reported. The e-label will provide artists with a "supportive, lower-risk environment," commented Warner Music CEO Edgar Bronfman Jr., and not focus on the million-selling hit records sought after by major record labels. In addition, artists on Warner's e-label will retain ownership of the master recordings of their songs and copyrights. "We're trying to experiment with a new business model," said Bronfman. "We're going to try to see where this goes."

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