The CEO of Warner Music Group said on Monday the major label plans to create an "e-label," which instead of CD albums will release batches of three songs from artists every few months as digital downloads, CNET News.com reported. The e-label will provide artists with a "supportive, lower-risk environment," commented Warner Music CEO Edgar Bronfman Jr., and not focus on the million-selling hit records sought after by major record labels. In addition, artists on Warner's e-label will retain ownership of the master recordings of their songs and copyrights. "We're trying to experiment with a new business model," said Bronfman. "We're going to try to see where this goes."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the