"Rounding off our day of mobile TV news comes a bullish piece of research on the potential take-up of the various services. According to a report released today by Juniper Research, the number of mobile phone users subscribing to streamed or broadcast TV services is expected to reach 65 million worldwide by the end of 2010.
Juniper says that while streamed services are expected to account for the majority of customers (56 percent) and revenues (51 percent) by that time, the rollout of mobile broadcast TV services such as DVB-H at the end of the decade should see broadcast subscriptions and revenues overtake streaming TV by 2012.
Except in Korea, where services were launched in May, broadcast TV via the mobile is very much at the drawing board, cautioned report author Windsor Holden, who says that operators and broadcasters still face significant challenges before such services can be launched."
Juniper says that while streamed services are expected to account for the majority of customers (56 percent) and revenues (51 percent) by that time, the rollout of mobile broadcast TV services such as DVB-H at the end of the decade should see broadcast subscriptions and revenues overtake streaming TV by 2012.
Except in Korea, where services were launched in May, broadcast TV via the mobile is very much at the drawing board, cautioned report author Windsor Holden, who says that operators and broadcasters still face significant challenges before such services can be launched."