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AOL to Focus on Podcasting Content

America Online is applying its clout to the world of podcasting. Its portal will attract audiences to the increasingly popular medium with original programs, repurposed audio content and powerful search capabilities brought together under the rubric of Podcasting 101. The main page will highlight the 11 most popular podcasts along with a few others chosen by the service's editors. Among those being showcased are content from CNN, KCRW's "Morning Becomes Eclectic" and Harry Shearer's "Le Show," the BBC's "Today" and "From Our Own Correspondent," Sci Fi Channel's "Battlestar Galactica," AOL's own "SportsBloggersLive" and Michael Geoghegan's "Reel Reviews." AOL Music and AOL Radio executive director of music industry relations Jack Isquith said Moviefone's "Unscripted" was a good example of existing programming that he expected to do well as a podcast. "No one's really the interviewer, no one's really the interviewee," he said. "Two of the stars involved in a movie just talk to each other. It's perfect for podcasting. That was created not with podcasting in mind but is a great extension."

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