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AP to Launch Youth-Targeted News Service


The Associated Press (AP) plans next week to launch "asap," a multimedia news service targeted at an 18 to 34-year-old audience that will combine audio, video, blogs and wireless text, The New York Times reported. Over 100 newspapers have signed up for the service, with some integrating free asap content onto their websites and others also adding content to their print editions. A staff of 20 A.P. journalists will generate original material for the service, which will also include personal essays and other content from the wire service's staff around the world. "We have that existing cadre of correspondents and local hires in many bureaus who have things to say and stories to tell," Ted Anthony, the editor of asap, told The Times, adding, "�some of what resonates the most with this audience is not necessarily traditional journalism."

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