With entertainment giants having woken up to the online and other new business opportunities, digital revenue could grow as much as 40 percent on a compound annual basis between 2005 and 2010 for sector biggies, Merrill Lynch analyst Jessica Reif Cohen said in a report Wednesday. Time Warner has a leg up on its peers in the field, but News Corp. is aggressively investing, and Viacom Inc. and the Walt Disney Co. also are increasingly looking for ways to expand in the digital space, the report found. This means that overall, the financial impact for the big entertainment players could become significant during the next three to five years, the report suggests. In presenting her report to attendees of the annual Merrill Lynch Media & Entertainment conference in Pasadena, Calif., Reif Cohen said that estimating the market opportunity remains difficult as companies have so far disclosed few financials about their digital businesses.
The prevailing narrative around artificial intelligence (AI) has been one of relentless scale. Bigger models, bigger clusters, bigger budgets. The assumption, largely unchallenged until recently, was that raw parameter count translated directly into competitive advantage. New research from Omdia suggests it's time to retire that assumption. According to the latest market study by Omdia, parameter growth in frontier AI models has slowed to around 5 percent annually since 2021, a stark contrast to the more than hundredfold expansion seen between 2019 and 2021. Enterprise AI Market Development For executives who have been making infrastructure and investment decisions based on the assumption that AI would keep demanding ever-larger, ever-more-expensive hardware, this finding deserves serious attention. The race to the top of the model size leaderboard has, at least for now, plateaued. Crucially, Omdia's analysts are not reading this as an AI winter. Alexander Harrowell, senior pri...