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IPTV Growth in China to Get Olympic Boost

IPTV in China will experience only moderate adoption before it takes off in 2008, reports In-Stat. With the emergence of salient applications and a maturing technology, the market is expected to get a boost from the 2008 Olympics hosted by Beijing. This is expected to result in 4.5 million subscribers and $231.3 million in set top box (STB) revenue in 2008.

�Although many similar video services exist like analog TV, broadband Value Added Services (VAS), DVD and cable TV, IPTV promises some excellent interactive performance and ease-of-use,� says Anty Zheng, In-Stat analyst. �In China, 360 million TV users and over 20 million broadband users give IPTV a huge potential subscriber base.�

In-Stat found the following:

- Over 20 vendors such as UTStarcom and ZTE are providing IP STBs for carriers in China.
- Nearly 90 percent of the total volume of set top boxes will be sold to end-users through bundling with carriers� service, with the remaining 10 percent being provided through traditional channels.
- Media groups like SMEG and EastTV have set up agreements with telecom carriers to develop specific IPTV content.

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