Ruckus Wireless Inc. has begun pitching telcos a wireless-router multimedia home networking solution based on its �BeamFlex� directional-antenna technology. Current in-home Wi-Fi solutions suffer from inadequate range, spotty coverage, interference and performance fluctuations, even for data, Ruckus vice president of products Dave Logan said. Delivering video using IPTV only complicates matters. But Ruckus� BeamFlex technology constantly looks for the best signal path between devices in the home and steers RF signals around interference, Logan said, identifying and prioritizing traffic for transmission. At 25 to 35 feet, Ruckus can transmit 25 megabits per second to 30 mbps through one to two walls, Logan said. At 50 to 75 feet, and three to four walls, Ruckus can achieve 18 to 20 mbps, he added. Ruckus installs a main router next to the digital-subscriber-line modem, then adapters at each consumer device, such as the IPTV set-top. Hong Kong operator PCCW Ltd. is the first customer for the service, Logan said, with most of the current interest coming from Asian and European operators.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the