Ruckus Wireless Inc. has begun pitching telcos a wireless-router multimedia home networking solution based on its �BeamFlex� directional-antenna technology. Current in-home Wi-Fi solutions suffer from inadequate range, spotty coverage, interference and performance fluctuations, even for data, Ruckus vice president of products Dave Logan said. Delivering video using IPTV only complicates matters. But Ruckus� BeamFlex technology constantly looks for the best signal path between devices in the home and steers RF signals around interference, Logan said, identifying and prioritizing traffic for transmission. At 25 to 35 feet, Ruckus can transmit 25 megabits per second to 30 mbps through one to two walls, Logan said. At 50 to 75 feet, and three to four walls, Ruckus can achieve 18 to 20 mbps, he added. Ruckus installs a main router next to the digital-subscriber-line modem, then adapters at each consumer device, such as the IPTV set-top. Hong Kong operator PCCW Ltd. is the first customer for the service, Logan said, with most of the current interest coming from Asian and European operators.
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...