Skip to main content

Local Radio Station Innovation Opportunity

A survey of 35,000 radio listeners found that local radio stations would do well to better integrate their websites, and offer streaming channels, podcasts and ringtones to cater to growing interest from the key 18-29 year-old demographic. The MediaSpan study, performed by Frank N. Magid Associates, shows that 40 percent of these radio listeners access streaming radio stations weekly; 28 percent said they downloaded music monthly, with 14 percent saying they "purchased" their songs; 11 percent said they downloaded podcasts monthly, and 26 percent said they download ringtones every month.

Many of the survey respondents, who were culled from 73 radio station websites, said they would download this content from radio station sites if it were available. "The study clearly showed that on-air radio has a complementary audience, online that is young, affluent, highly attractive to advertisers, and looking for unique content," said MediaSpan's Mark Zagorski. "In order for stations to renew and grow their audience relationships with a new generation of listeners, they will need to incorporate new media activities such as podcasts, streaming and integrated music downloads into their daily on-air and online programming."

Popular posts from this blog

The Cloud Imperative for Telecom Operators

The telecom sector is undertaking an update of its IT infrastructure. As demand for data continues to soar with the proliferation of 5G and new apps, network operators can't rely on their legacy hardware and network architectures. The process of "Cloudification" offers a path to reduce costs, improve efficiency and scalability, plus meet increasingly ambitious infrastructure sustainability goals. According to the latest market study by Juniper Research, cloudification spending by telecom operators will see tremendous growth in the coming years, rising from $26.6 billion in 2024 to $64.9 billion by 2028 -- that's a 144 percent increase in just four years. Telecom Cloud Apps Market Development "Telecom networks are becoming more complex; requiring increasingly automated network management systems. However, operators must insulate mission-critical traffic when reducing power, to guarantee quality of service for enterprises," said Alex Webb, research analyst at