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Mobile Content Demand Still in Question

Findings from the Mobile Content World show held in London this week indicate that problems persist with getting people to download content onto their mobile phones. A survey of over one hundred attendees found that even those closely connected with the industry don't download content - so what hope is there for the rest of the population?

Payment software company Valista asked event attendees what phone they were using, and details of their content download habits as well as giving their views on the mobile content market's prospects for the next five years. The company found that 53 percent of respondents last downloaded content over a week ago, with 25 percent not downloading anything in the last month and 14 percent never having downloaded any content at all. What's more, those interviewed showed a preference for GSM/GPRS enabled handsets rather than the newer 3G devices.

For those few who had accessed content, the ringtone was the download of choice, with music, gaming and information such as news, sport, weather and traffic updates, all falling into second place. Shopping for goods was the least popular purchase using the mobile device.

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