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Mobile Corporate Email Forecast

According to the latest mobile research from IDC, the European mobile corporate email market will increase to around 13.5 million individual users � employees who use either a laptop/PDA or mobile phone to access email � in 2009, representing a compound annual growth rate of 36 percent.

Although email is the most deployed mobile enterprise application to date, it is still fairly unexploited. Even with the recent success of mobile email devices such as the BlackBerry, mobile operators are just starting to provide these kinds of applications to the enterprise market on the available devices.

"Mobile email solutions should operate as an integrated part of the company's existing system," said Rosie Secchi, senior research analyst, IDC's European Wireless and Mobile Communications program. "Even though email will remain the foundation of business mobility over the forecast period, it is only the beginning of inevitable business developments that will excite market players even more."

Mobile email providers that are deploying mobile email solutions need to consider the value of a broader mobile solution, "one that would include valuable elements such as mobile device management and mobile security. They should be able to provide a mobile end-to-end offering to customers," said Secchi.

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