Napster announced on Wednesday the availability of its Napster To Go portable music subscription service for a number of cell phone models. The service is now available on smartphones and cell phones that run Microsoft's Windows Mobile 5.0 and Windows Mobile 2003, including the forthcoming Motorola Moto Q, and certain models made by Audiovox, HP, HTC, i-Mate, Orange, Palm, Samsung, Siemens and Sierra. The mobile subscription service will allow for both unlimited streaming of songs and a la carte downloads to cell phones. Wireless carriers that support handset models compatible with Napster To Go include BellSouth, Cingular, O2, Orange, Sprint, T-Mobile, Verizon and Vodafone.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the