Skip to main content

Personalized Targeted i-Advertising for IPTV

Los Gatos, Calif.-based ICTV revealed that it is collaborating with Packet Vision, a company that has developed an addressable IPTV advertising delivery platform, to enable "personalized" TV advertising that is targeted, auditable and interactive. The agreement between the companies will see them offering a joint solution which they say will allow IPTV providers to increase revenues by offering advertisers the ability to produce and deliver personalized interactive spots and to target those spots based on such factors as demographics, preferences and purchasing histories.

According to the companies, the combination of ICTV's HeadendWare ability to convert standard Web content into interactive MPEG streams and Packet Vision's targeting engines will allow advertisers to minimize creative costs and maximize delivery efficiency: HeadendWare's support for standard PC, Web and Java tools will allow advertisers to create personalized advertisements that are rendered in digital video and then spliced into individual subscribers' targeted streams by Packet Vision. The HeadendWare platform will enable a "telescoping" environment in which consumers will be able to click on individual ads to request additional information, watch a demo or make a purchase. The companies say that an added benefit of such interactive ads is that they will allow advertisers to track consumer interactions in more detail, and thus improve the efficiency with which consumers can be targeted.

"Advertisers want to deliver the right message to the right viewer at the right time and to move consumers toward action," ICTV president and CEO, Jeff Miller, said in a prepared statement. "Our joint agreement with Packet Vision will enable IPTV operators to provide opportunities for advertisers to use Web tools, technologies and talent to mass-customize ad content and deliver the best ad to each viewer."

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s