Skip to main content

Sky Confirms VOD to STBs via Broadband

Speaking at the Royal Television Society's Cambridge Convention, BSkyB COO, Richard Freudenstein, confirmed that the satellite TV provider will eventually move to a hybrid distribution model, under which it will use broadband connections to its set-top boxes to offer VOD and other services:

"New Ethernet connections will allow us to deliver services such as VOD over a broadband pipe, as well as over satellite," he told attendees.

Sky has already announced plans for a broadband VOD service that will deliver content from Sky Movies and Sky Sports to PC's and laptops, and, in the presentation to analysts that followed Sky's most recent earnings announcements, CEO James Murdoch stated that the company plans to eventually add Ethernet connectivity to all its set-tops.

(Note: Sky's new entry-level Sky+ DVR contains 40 hours of "hidden" recording capacity: the company is believed to be reserving this additional capacity, via software, for new services such as VOD.)

Freudenstein also confirmed that the company is planning to offer a mobile TV service that will feature live channels, and to make it possible to program the Sky+ DVR remotely via mobile phones.

Popular posts from this blog

The Smartphone Market's Premium Pivot

The global smartphone market closed 2025 with a story less about recovery and more about transformation. Premium product, ecosystem lock-in, and manufacturing scale are now the forces shaping competition. For business and technology leaders, the latest IDC market study data confirms that smartphones remain a critical indicator of consumer demand, supply chain health, and AI commercialization at the edge. Smartphone Market Development Global smartphone shipments grew 2.3 percent year-over-year in Q4 2025, reaching 336.3 million units and bringing full-year volumes to 1.26 billion units — a modest 1.9 percent annual increase, according to IDC. This smartphone growth emerged despite a memory shortage crisis, tariff volatility, supply chain disruption, and macroeconomic headwinds. What stabilized demand? Two factors: sustained growth in premium devices and strong foldable momentum, combined with accelerated purchases as consumers bought ahead of anticipated price increases. Buyers weren...