Skip to main content

SMS Revenues to Reach $50 billion

A new report from Portio Research predicts a strong future for SMS, and that it will remain the most widely used messaging format for some years to come. SMS revenues are estimated at $50 billion by 2010 driven by almost 2.38 trillion messages. The report also highlights the slow but steady progress of other mobile messaging technologies, especially mobile e-mail and instant messaging. Since its launch in 2002, MMS has failed to assume the SMS mantle, hampered by interoperability issues and low handset penetration, says Portio. MMS can however be considered a commercial success with similar revenue predictions as SMS by 2010 from considerably less traffic. The report suggests that: "the industry must concentrate on increasing the use of Premium MMS as a marketing tool and a distribution channel while promoting growth of cheap peer-to-peer picture messaging. When MMS becomes cheap, simple and compelling, traffic will grow and revenue will follow".

Popular posts from this blog

How AI Transforms Financial Decision-Making

Artificial intelligence (AI) has emerged as a transformational force, reshaping business processes and unlocking new possibilities for efficiency and innovation in corporate finance. The latest Gartner survey on AI usage in finance provides evidence of this emerging trend, offering valuable insights into the future growth trajectory of AI in finance. The Gartner survey reveals a significant milestone. As of 2024, 58 percent of finance functions actively use AI technology -- that's a substantial increase from previous years. Artificial Intelligence Market Development Perhaps even more telling is the projection that by 2026 more than 80 percent of finance functions are expected to be leveraging AI solutions. The survey sheds light on the use cases of AI in finance: AI is being deployed to enhance forecasting accuracy and provide deeper insights into financial trends. Automation of routine tasks and improved accuracy in financial reporting are key benefits observed. AI algorithms are