Skip to main content

VOD Defined by Convergence, Content Control

Within five years, video-on-demand will start to make an impact on television programming and over the following several years it will mature into a full-fledged service available to many viewers worldwide, according to ABI Research.

When that happens, traditional scheduling will no longer determine how we watch TV, says Michael Arden, the firm's principal analyst. The new research, Video-on-Demand and Personal Video Recorder Markets, examines the growth of the VOD and PVR subscriber base across CATV, DBS, DTT and ITPV networks, and assesses the uptake of non-operator VOD and PVR services. What will drive this evolution? First, the movement to IP delivery of video will be a key factor. Operators want to maximize the efficiency of their networks, and will turn to IP technologies to allow them to compete on cost.

TV viewers will provide more demand, says Arden: this is the kind of control that consumers have shown they want to have. "Movies shown on a schedule won't interest consumers much because they'll be able to go to a VOD portal at any time and pick out any movie that's ever been made." Will this affect the quality and variety of content on offer? We can already see a fundamental shift in the economics of production. HBO, Showtime and others are putting out more and more original programming. The research shows that content ownership will become increasingly important. "We're seeing operators worldwide starting to buy production companies," says Arden, "because they want to be able to control the way content is produced, and they can cut out the middleman to maximize revenue." Before all this can happen, many older DSL and fiber-to-the-home networks will have to be upgraded, but new rollouts are already on-demand capable.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of