WCDMA services are penetrating markets more slowly than analysts had first anticipated, according to the latest assessment from ABI Research. The data-centric mobile communications platform looked set to enjoy rapid market success, but according to Lance Wilson, ABI Research's director of wireless research, "We have refined our appraisal of GSM/GPRS/EDGE versus WCDMA. The uptake of WCDMA is not likely to be as rapid as was once thought. It will show good growth, but there is still a lot of life left in GSM." "The rollout of WCDMA will continue," adds Wilson, "but service providers are also upgrading their GSM/GPRS/EDGE networks, so it will take a little longer for WCDMA to become the ubiquitous standard in the GSM family of technologies." Noting that "It's been difficult to gauge the uptake of WCDMA because there are so many factors affecting it," Wilson attributes the slower pace of adoption to issues of greater expense and of a lack of compelling applications. "The services being offered to the customer have not quite caught up with the technology," he says.
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the