At the IBC show in Amsterdam last week, a London-based company called WiNetworks demo'd a WiMAX-based solution designed to provide satellite TV providers with a two-way broadband network over which they can offer triple-play services, including not only voice and data, but VOD and other two-way interactive TV applications (note: the solution could also be used to enable local ad insertion). The solution, which enables an always-on return path, is based on the company's patented "Hybrid WiMAX DVB" (HWDV) technology, which it says allows satellite operators to leverage their existing customer premises infrastructure (dish, set-top box, coax wiring, etc.) to deploy a WiMAX broadband wireless network at very low cost. WiNetworks says that it is the first company to use the new WiMAX protocol (IEEE 802.16 d/e) to deliver a solution uniquely designed for the DBS industry (note: WiMAX is a new broadband wireless standard backed by around 300 telecom technology and service providers). "The DBS carriers have recognized the need to expand beyond their existing satellite infrastructure in order to deliver broadband triple-play services," WiNetworks CEO, Effi Atad, said in a prepared statement. "Our innovative solution will do for DBS what HFC did for cable, and will make DBS operators the third and most effective broadband access channel to the home. Over time WiMAX' ability to deliver fully integrated fixed and mobile connectivity services will provide DBS carriers with an advantage over CATV and Telcos."
The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the