At the IBC show in Amsterdam last week, a London-based company called WiNetworks demo'd a WiMAX-based solution designed to provide satellite TV providers with a two-way broadband network over which they can offer triple-play services, including not only voice and data, but VOD and other two-way interactive TV applications (note: the solution could also be used to enable local ad insertion). The solution, which enables an always-on return path, is based on the company's patented "Hybrid WiMAX DVB" (HWDV) technology, which it says allows satellite operators to leverage their existing customer premises infrastructure (dish, set-top box, coax wiring, etc.) to deploy a WiMAX broadband wireless network at very low cost. WiNetworks says that it is the first company to use the new WiMAX protocol (IEEE 802.16 d/e) to deliver a solution uniquely designed for the DBS industry (note: WiMAX is a new broadband wireless standard backed by around 300 telecom technology and service providers). "The DBS carriers have recognized the need to expand beyond their existing satellite infrastructure in order to deliver broadband triple-play services," WiNetworks CEO, Effi Atad, said in a prepared statement. "Our innovative solution will do for DBS what HFC did for cable, and will make DBS operators the third and most effective broadband access channel to the home. Over time WiMAX' ability to deliver fully integrated fixed and mobile connectivity services will provide DBS carriers with an advantage over CATV and Telcos."
The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...