Skip to main content

Wireless Handset Application for Americans


Ipsos Insight released research today which suggests that Global Positioning System (GPS) navigation could become the next "breakout" cell phone feature. As part of a wider survey of more than 1,000 U.S. adults on technology and communications trends, nearly 9 in 10 (86 percent ) of 171 users of mobile devices that offer visual display screens say that having a GPS navigation feature would be either "very important" or "nice to have" on the next handset they purchase. The response to GPS followed closely behind email, text messaging, and camera features, also considered utilitarian features, and greatly exceeded responses of demand for cell phone capabilities for watching TV (42 percent), downloading video (38 percent), and watching movies (33 percent).

Todd Board, Senior Vice President of the Ipsos Insight, said: "The emergence of GPS as a benefit of next-generation mobile devices has been largely overlooked as marketers have been focusing on entertainment-based services. Looking at the previous success of functional capabilities like email and Internet access on mobile devices, GPS is an obvious choice."

One potential GPS application, Board said, could be designed for anxious, security-minded parents. "We're seeing more focus on adaptations of cell phones specifically for the pre-teen market, with various �one-button' contact and security features. Certainly GPS could play well there," he noted.

Popular posts from this blog

Why Healthcare and Smart City Apps Drive 5G IoT

Fifth-generation (5G) wireless technology for cellular networks is a successor to fourth-generation (4G) wireless technology. By 2023, Juniper Research anticipates that there will be over 1 billion 5G connections globally. The technology will provide the data infrastructure for the advancement of wireless communications and for new developments in the Internet of Things (IoT) -- including smart cities and healthcare. 5G IoT Market Development According to the latest worldwide market study by Juniper Research, 5G IoT connections will reach 116 million globally by 2026 -- that's increasing from just 17 million connections in 2023. Juniper analysts predict that the healthcare sector applications and government or other smart city services will drive this outstanding 1,100 percent growth over the next three years. Juniper examined 5G adoption across key industry sectors -- such as the automotive, mobile broadband, and smart homes -- and forecasts healthcare and smart cities will accoun

How Savvy Leaders Re-Imagine Work in 2023

As we look to the year ahead, there will be significant challenges and opportunities facing the Chief Human Resource Officer (CHRO) role. In order to be successful, savvy HR leaders must be prepared to take proactive steps that adapt and evolve. "HR leaders have faced an increasingly unpredictable environment amid many organizations mandating a return to office, permanently higher turnover and burnt out employees," said Emily Rose McRae, senior director at Gartner . HR Innovation Market Development One of Gartner's key predictions for 2023 is that the use of artificial intelligence (AI) and automation will continue to increase within the enlightened digital workplace. This transition will require HR leaders to develop new skills and competencies in order to effectively manage and lead teams that are increasingly relying on these enabling technologies. Additionally, HR leaders will need to ensure that their organizations are investing in the necessary infrastructure and re

Top 10 CFO Priorities Require Rethinking Finance

The Chief Financial Officer (CFO) role is essential to digital business growth. While CFOs do not get closely involved in the tactical details of the digital transformation of their functions, they still recognize its strategic importance. According to the latest survey by Gartner, CFOs are faced with the challenge of balancing the need for substantive digital business innovation with financial cost control and risk management. "CFOs will be stretched thinly across many activities in 2023. The survey revealed a wide range of actions CFOs plan to either lead or be significantly involved with," said Marko Horvat, vice president at Gartner. Survey Findings: The Top Ten Priorities Cost Optimization - Cost reduction remains the top priority for CFOs as they look for ways to cut costs and improve efficiency in their operations. This includes identifying cost-saving opportunities through automation, outsourcing, and business process improvement. Business Continuity - The global C