Skip to main content

Wireless Phone Advertising Has Promise

Though consumers aren't wildly enthusiastic about mobile advertising, about 20 percent of wireless phone users in a recent survey would find some form of advertising on their mobile handsets to be acceptable, reports In-Stat. Of that group, roughly half were open to having advertisers subsidize the cost of premium services such as directory assistance, ringtones and messaging, the high-tech market research firm says. Location-based ads and opt-in advertising will also find some acceptance, the survey revealed.

Wireless users were most favorable toward "opt-in" advertising. "Over a third of respondents indicated they would be willing to provide their carrier or advertisers with personal preferences in order to receive targeted advertising messages", says David Chamberlain, Senior Analyst with In-Stat. "In addition, nearly a third of respondents cited high prices as a reason they did not use premium services, making them ripe targets for advertisers who wish to subsidize the cost of picture messaging, ringtones, directory assistance and other premium services."

Popular posts from this blog

Global Rise of Domestic Payment Ecosystems

Alternative Payment Methods (APMs) – comprising digital wallets, instant payments, and QR payment systems – are experiencing explosive growth that's reshaping the global financial services marketplace. According to the latest worldwide market study by ABI Research , the combined global transaction value for APMs is projected to reach $142 trillion by 2030. What's particularly fascinating is the underlying driver behind this trend: a growing desire for financial sovereignty, with nations developing domestic payment ecosystems rather than remaining dependent on international financial networks. Payment Ecosystem Market Development In 2024, approximately 45 percent of the global population used digital wallets – a remarkable adoption rate for a technology that barely existed a decade ago. China leads this transition, with 95 percent of its population using WeChat's payment functionality. WeChat exemplifies the "super app" phenomenon, where payment capabilities are in...