As digital entertainment streams into consumers' lives, they are amassing valuable troves of stored data. A recent survey conducted by KRC Research and Hitachi Global Storage Technologies found that U.S. adults have an average of $1,135 worth of entertainment stored on devices such as laptops/PCs, MP3 players, DVRs, mobile phones, PDAs, digital cameras or portable movie players, and that their appetite for more storage is growing as our lives become more mobile. In particular, "Generation Y" (18-24 years) consumers, a group known for their technology savvy, have an even higher average of $2,199 worth of entertainment stored on devices. The survey results also point to a larger belief within the hard drive industry: As the cost of digital storage becomes less than 10 percent of the content value, it is affordable enough for that content to be permanently retained -- increasing the pervasiveness of hard disk drives. Hitachi believes high-capacity hard drives -- unlike any other form of portable storage today -- have now achieved that level of affordability for consumers.
The worldwide server market has entered a new phase defined almost entirely by artificial intelligence (AI) infrastructure economics rather than traditional enterprise refresh cycles. The latest market data shows robust growth and a structural shift in where value is created, who captures it, and which architectures are setting the pace for the next decade. IDC reports that worldwide server revenue reached a record $112.4 billion in the third quarter of 2025, representing a striking 61 percent year-over-year increase compared to the same quarter in 2024. For context, this means the market is adding tens of billions of dollars in incremental quarterly spend, driven overwhelmingly by AI and accelerated computing requirements. IT Server Market Development Over the first three quarters of 2025, server revenue has already reached $314.2 billion, meaning the market has nearly doubled in size compared to 2024, underscoring how AI buildouts have compressed several years of exp...