As digital entertainment streams into consumers' lives, they are amassing valuable troves of stored data. A recent survey conducted by KRC Research and Hitachi Global Storage Technologies found that U.S. adults have an average of $1,135 worth of entertainment stored on devices such as laptops/PCs, MP3 players, DVRs, mobile phones, PDAs, digital cameras or portable movie players, and that their appetite for more storage is growing as our lives become more mobile. In particular, "Generation Y" (18-24 years) consumers, a group known for their technology savvy, have an even higher average of $2,199 worth of entertainment stored on devices. The survey results also point to a larger belief within the hard drive industry: As the cost of digital storage becomes less than 10 percent of the content value, it is affordable enough for that content to be permanently retained -- increasing the pervasiveness of hard disk drives. Hitachi believes high-capacity hard drives -- unlike any other form of portable storage today -- have now achieved that level of affordability for consumers.
Every executive who has approved a connected product roadmap has made a quiet assumption: the network underneath it will still be there. That assumption is about to be tested at a scale the automotive industry has never faced. The global connected vehicle installed base is heading toward a billion units, and the cellular technology most of those vehicles depend on is scheduled to begin its retirement before the end of the decade. For automakers, fleet operators, insurers, and the telecom carriers that serve them, the question is whether the recurring revenue those services promise can survive a connectivity layer with a shorter life than the vehicle carrying it. How Scale Meets an Expiry Date Omdia research forecasts that the global connected vehicle installed base will surpass 1.05 billion units by 2035, up from 473.7 million in 2025. Few installed bases of any kind more than double in a decade, and this one signals that connectivity is moving from premium differentiator to baseline e...