Skip to main content

BSkyB Acquires Easynet Broadband

BSkyB has ended days of speculation by confirming it has agreed a �211m takeover deal with the board of broadband firm Easynet.

Easynet will form part of a new BSkyB division, Sky Broadband, signalling the satellite broadcaster's determination to compete in the fast growing high-speed internet market against BT, cable operators NTL and Telewest, and other internet service providers.

The satellite broadcaster said it had received undertakings accepting its offer from Easynet directors and shareholders representing 21.8% of the firm's issued shares. "Easynet innovative network and technological expertise perfectly complement Sky's strengths in programming and in making technologies easy to use," the BSkyB chief executive, James Murdoch, said.

"We see value for families in moving well beyond just another triple play [of broadband, TV and telephone] to offer a new level of connected entertainment and communications," Mr Murdoch added.

Popular posts from this blog

Think Global, Pay Local: The eCommerce Paradox

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...