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Comedy Central Goes Broadband

Comedy Central said it would debut a free video service on its web site optimized for broadband connections with original content for the web blended with material related to its TV shows. The new service, known as MotherLoad, will launch November 1 with mostly short clips. Content will be available as streams that users can watch continuously or as clips they can choose.

MotherLoad will begin with five different channels and 450 clips. Comedy Central plans to add 50 to 80 new clips per week. Users can create their own library or channel of Comedy Central clips and send them to their friends. The service primarily will be targeted at 15- to 30-year-olds, mostly male.

The MotherLoad channels will include originals, TV shows, Jon Stewart�s The Daily Show, comedians, and cult classics. Comedy Central will also include clips from some of its old shows, such as Rober Smigel�s TV Funhouse, Strangers with Candy, and Viva Variety.

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