The digital video broadcasting (DVB-H) standard for delivering mobile TV to cell phones will gain momentum in Europe by 2008, and grow to reach $8.3 billion in annual revenues by 2011, according to a report from market research firm Frost & Sullivan.
Ambiguities regarding spectrum allocation are expected to be worked out by manufacturers, who are forecasted to begin DVB-H mobile TV trials by 2008. While initial pricing may be kept lower to attract new customers, by 2010 European service providers are expected to be offering mobile TV for between $8.50 and $15 per month.
"By 2011, video services like downloading would be used as a sales channel for specific video content while DVB-H takes over as the primary channel for mobile video services," said Frost & Sullivan analyst Pranab Mookken.
Ambiguities regarding spectrum allocation are expected to be worked out by manufacturers, who are forecasted to begin DVB-H mobile TV trials by 2008. While initial pricing may be kept lower to attract new customers, by 2010 European service providers are expected to be offering mobile TV for between $8.50 and $15 per month.
"By 2011, video services like downloading would be used as a sales channel for specific video content while DVB-H takes over as the primary channel for mobile video services," said Frost & Sullivan analyst Pranab Mookken.