Skip to main content

HDTV U.S. Adoption Forecast

Television manufacturers will see a surge in cumulative HDTV sales over the next few years, which will boost the overall market value to $65 billion by 2009, according to a new study from Parks Associates.

The report finds consumers are growing less skeptical about HDTV, which is creating a gradual increase in demand for high-definition products and services. Nearly 47 percent of TV households in the U.S. plan to buy an HDTV in the next twelve months. This increase would boost HDTV sales by 30 percent and HD video services by 38 percent by the end of 2006.

"Consumers are beginning to see the true benefits of HDTV," said Deepa Iyer, a research analyst at Parks Associates. "Consumers who were once hesitant to spend huge dollars on an HDTV are now reconsidering this product category."

As a result, service providers, including broadcasters, cable, and DBS operators, are beginning to feel a push to expand their HD video services in order to attract more HD subscribers. Service providers, content producers, television and chipset manufacturers, and other solution providers are all working to bring more high-definition products and services to market, although Iyer warns that they need to ramp up their efforts. The overall market penetration for high-definition televisions and services is very low. The current subscription rate for HD programming is barely 10 percent among all digital video subscribers, while only 35 percent of total HDTV households subscribe to HD video services.

"It is a chain reaction," Iyer said. "An increase in HDTV sales will fuel the demand for other services including high-definition VOD, local content, primetime programming, and movies. However, this industry lacks a sense of urgency in its efforts to bring compelling HD services to consumers. It has to recognize that HDTV will become ubiquitous only if all collateral forces within come together to embrace the change."

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year