Skip to main content

IPTV Up Against Tough Competition

Telcos may be counting on IPTV to revitalize their businesses, but the competition they will face in the pay TV market will be expensive, relentless and possibly damaging. Cable and direct broadcast satellite (DBS) providers have been battling it out for PayTV subscribers and both are readying to take on IPTV.

Some of the satellite broadcasters have been experiencing significant growth, including the US provider, DirecTV, which added about 1.5 million subscribers in the year ending June 30, 2005 and the UK�s BSkyB still accounts for more than half of the UK�s PayTV subscribers.

"Satellite broadcasters� recent wave of success stems primarily from their exclusive content arrangements delivered along with superior value-added services," says Pyramid Research Senior Analyst Ozgur Aytar. Both DirecTV and Sky have invested heavily for the exclusive programming rights of sporting events including NFL and the UK�s Premiership. Aytar points out, "IPTV and digital cable providers are promising to change the way we watch television, but satellite companies are already transforming their customers� TV experience by introducing enhanced, interactive and personalized features and services."

In competitive PayTV markets, the key to telco success will lie in their ability to leverage triple play � bundled voice, video and broadband, combined with premium content to attract and retain customers. Satellite broadcasters have remained outside of the triple play ballpark largely due to technological limitations. They are focusing on what they do best (video) and will consistently seek to overbid cable and telcos for premium content. As competition heats up, however, they will be tempted to mimic the triple play business model, primarily through acquisitions.

Popular posts from this blog

Industrial Cloud Computing Apps Gain Momentum

In the manufacturing industry, cloud computing can help leaders improve their production efficiency by providing them with real-time data about their operations. This has gained the attention of the C-suite. Total forecast Industrial Cloud platform revenue in manufacturing will surpass $300 billion by 2033 with a CAGR of 22.57 percent, driven by solution providers enhancing platform interoperability while expanding partner ecosystems for application development. ABI Research found the cloud computing manufacturing market will grow over the next decade due to the adoption of new architectural frameworks that enhance data extraction and interoperability for manufacturers looking to maximize utility from their data. Industrial Cloud Computing Market Development "Historically, manufacturers have built out their infrastructure to include expensive data housing in the form of on-premises servers. The large initial upfront cost of purchasing, setting up, and maintaining these servers is

AI Semiconductor Revenue will Reach $119.4B

The Chief Information Officer (CIO) and/or the Chief Technology Officer (CTO) will guide Generative AI initiatives within the large enterprise C-Suite. They may already have the technical expertise and experience to understand the capabilities and limitations of Gen AI. They also have the authority and budget to make the necessary investments in infrastructure and talent to support Gen AI initiatives. Enterprise AI infrastructure is proven to be expensive to build, operate and maintain. That's why public cloud service provider solutions are often used for new AI use cases. AI Semiconductor Market Development Semiconductors designed to execute Artificial Intelligence (AI) workloads will represent a $53.4 billion revenue opportunity for the global semiconductor industry in 2023, an increase of 20.9 percent from 2022, according to the latest worldwide market study by Gartner. "The developments in generative AI and the increasing use of a wide range AI-based applications in data c

Credit Scoring Service Spending will Reach $44B

Credit scoring is a method that lenders use to predict the probability a borrower or counter-party will default on loans, or incur additional charges for repayment -- also known as measuring credit worthiness. The method is a key tool in making credit affordable for individuals and businesses. It links credit products to risk potential, connecting borrowers to secondary capital markets and increasing the amount of funds available. This securing process establishes risk predictability dependent on a number of factors, determined by financial indicators and other publicly available information reported by the credit bureaus. Credit Score Market Development According to the latest worldwide market study by Juniper Research, they now forecast credit scoring services will grow by 67 percent to $44 billion by 2028. Juniper anticipates that emerging markets will experience the greatest growth -- projecting the African & Middle Eastern region to grow by 117 percent over the forecast period