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MTV Networks Launches mtvU Uber

MTV Networks has announced the launch of its first channel to be distributed entirely over broadband, "mtvU Uber." In addition to making the company's campus mtvU channel content available to all online, the broadband site will feature original programming like student-produced short films, music, videos, animation and webisodes. MTV and Cisco Systems have partnered to offer ten $25,000 grants to college students who develop original content for mtvU Uber.

The "broadband incubator"-developed content will debut on the channel in the spring of 2006. The site will let students upload MP3s and videos from their own bands, as well as amateur music videos produced for their favorite bands. "With today's announcement, we are handing over an entire channel online to college students and everyone who wants new music," said mtvU general manager Stephen Friedman. "mtvU Uber gives them the power to create and program their own channel, and will remain in perpetual beta mode as they experiment and pioneer the digital future."

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