Skip to main content

News Corp. to Promote Mobile Content

Rupert Murdoch�s media empire News Corp. hopes to dominate entertainment content on cell phones by marketing aggressively in 2006 across the company�s global media network, a company executive said.

It�s part of the company�s plan to hold onto the media landscape as the advertising dollars move away from television and more toward new media like cell phones, the Internet, and video games. After a slow start, News Corp. began an aggressive push onto the Internet this summer, spending more than $1 billion in web-based acquisitions.

For wireless, too, the company has also been moving slowly. It made a few high-profile mobile moves with the popular American Idol text-messaging campaign, and the company�s �mobisodes�, short video clips based on the TV show 24. But the company left a lot of the marketing to carriers and third-party companies.

Popular posts from this blog

The Evolution of Personal Computing in 2025

The personal computing device market continues to demonstrate remarkable resilience despite recent fluctuations. According to the latest worldwide market study by International Data Corporation (IDC), global PC shipments are projected to reach 273 million units in 2025—a modest but significant 3.7 percent increase over the previous year. This growth reflects the market's adaptation to post-pandemic realities and evolving technology needs across the globe. Personal Computing Market Development While COVID-19 initially triggered unprecedented demand for computing devices during the shift to remote work and online education, we now see a more measured growth pattern. IDC has slightly adjusted its projections downward, indicating a market growing steadily rather than explosively. "In light of so many challenges around the world, Japan is a much-needed source of double-digit growth this year. Enterprises there as well as SMBs have been quickly replacing PCs in advance of the Window...