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News Corp. to Promote Mobile Content

Rupert Murdoch�s media empire News Corp. hopes to dominate entertainment content on cell phones by marketing aggressively in 2006 across the company�s global media network, a company executive said.

It�s part of the company�s plan to hold onto the media landscape as the advertising dollars move away from television and more toward new media like cell phones, the Internet, and video games. After a slow start, News Corp. began an aggressive push onto the Internet this summer, spending more than $1 billion in web-based acquisitions.

For wireless, too, the company has also been moving slowly. It made a few high-profile mobile moves with the popular American Idol text-messaging campaign, and the company�s �mobisodes�, short video clips based on the TV show 24. But the company left a lot of the marketing to carriers and third-party companies.

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