Technology | Media | Telecommunications

Tuesday, October 11, 2005

NTT DoCoMo Highest Data ARPU

Japanese operator NTT DoCoMo again recorded the world�s highest data ARPU in Q2 2005, according to the September edition of Informa Telecoms & Media�s World Cellular Data Metrics. Thanks mainly to its successful i-mode portal, NTT DoCoMo�s subscribers
spent $17.6 per month on data services during the period.

Japan is clearly the leading market in terms of data ARPU. NTT DoCoMo�s domestic rival KDDI took second place in the data ARPU rankings ($16.4) with Vodafone Japan in fourth ($12.4).

�NTT DoCoMo�s i-mode ARPU alone amounted to $16.9 in Q2 2005 - this is higher than many operators� voice and data ARPU combined,� observed Kester Mann, Senior Research Analyst at Informa Telecoms & Media. NTT DoCoMo had more than 43.3 million active i-mode users as of June 2005, equivalent to 85 percent of its total subscription base. NTT DoCoMo�s total data revenues exceeded $2.4 billion for the period.