Skip to main content

Premium Internet Video Services Forecast

Despite some tough competition from other sources, video content services will become a leading-edge portion of all premium subscription services offered via the Internet, reports In-Stat. By 2009, non-adult video content delivered as subscription or pay-per-download over the Internet will have a worldwide retail value of $2.6 billion.

"The video desires of most consumers will continue to be served by free-to-air broadcast TV, and by pay TV services like Cable TV and Satellite," says Gerry Kaufhold, In-Stat analyst. "But a thriving premium video market will develop over the Internet. Really Simple Syndication (RSS), audio podcasting, and upcoming video podcasting initiatives will certainly drive demand for lots more video on the Internet. Apple's announcement that brings ABC's Desperate Housewives onto Apple's iTunes service marks a major turning point for video over the Internet."

In-Stat found the following:

Companies that provide video content will have multiple opportunities to earn revenues by:

- Developing stand-alone Web portals that sell subscriptions directly
- Partnering with a few key web portals or search engines and sharing in the revenues
- Working with content aggregators to place video offerings into a pool of licensed content
- Providing Internet video content to Pay-TV services
- Repurposing content and re-routing it to partners in the mobile telephone industry

Popular posts from this blog

How AI is Reshaping Business Communication

The typical customer engagement model is undergoing a dramatic transformation, driven by the convergence of Conversational AI, Generative AI  (GenAI), and an emerging technology called Agentic AI. As business leaders seek to automate and enhance their customer interactions, these technologies are creating new possibilities for more natural, contextual, and efficient communication at scale. The numbers tell a compelling story. According to Juniper Research's latest analysis, the conversational AI market is poised for substantial growth. Revenue is projected to surge from $14.6 billion in 2025 to over $23 billion by 2027. Artificial Intelligence Market Development The vendors in this industry are expected to generate a remarkable $57 billion globally over the next three years. This growth reflects the increasing enterprise adoption of AI-powered communication solutions across various sectors. What's particularly interesting is the regional distribution of this market. The Far Ea...