Skip to main content

UK Leads in Online Transactions

Online transactions are increasing on both sides of the Atlantic � with mid-cost purchases the most popular � but fear of identity theft and other online fraud is having a direct impact on confidence in this medium, according to a survey commissioned by online security firm RSA Security.

The research survey, conducted in Germany, France, the United Kingdom and the United States by research consultancy Momentum Research Group, gauges market confidence in conducting more frequent and higher value transactions online and helps businesses understand the key components in developing trust in online transactions.

Consumers in each of these nations are spending more online today, although a significant segment is actively reducing their investment. Online expenditure per respondent during the month of September averaged �153, with 40 per cent stating that this was higher than 12 months ago. The UK leads the way, averaging �231 per consumer, and US consumers spent the least at �129 per consumer.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the