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U.S. HDTV Set Penetration Forecast

High-definition television (HDTV) will make great strides over the next five years, with market penetration growing from 21 percent at the end of 2004 to 2010, when 70 percent of all televisions sold will be HDTV sets, and 63 percent of U.S. households will own an HDTV set, according to a report from JupiterResearch.

"After a slow start, HDTV is beginning to generate real consumer appeal. We attribute this to the increase availability of HD content as well as the growing number of HD sets available at retail," said JupiterResearch associate analyst Joni Blecher. The report also forecasts that LCD flat screen and projection display sets will make up the majority of U.S. sales by 2010.

"With prices dropping, greater prominence in the retail channel and the impact of the FCC's digital tuner mandate on manufacturers, we are forecasting a steady increase in HDTV unit sales over the next five years," said JupiterResearch senior vice president David Schatsky.

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