Skip to main content

U.S. HDTV Set Penetration Forecast

High-definition television (HDTV) will make great strides over the next five years, with market penetration growing from 21 percent at the end of 2004 to 2010, when 70 percent of all televisions sold will be HDTV sets, and 63 percent of U.S. households will own an HDTV set, according to a report from JupiterResearch.

"After a slow start, HDTV is beginning to generate real consumer appeal. We attribute this to the increase availability of HD content as well as the growing number of HD sets available at retail," said JupiterResearch associate analyst Joni Blecher. The report also forecasts that LCD flat screen and projection display sets will make up the majority of U.S. sales by 2010.

"With prices dropping, greater prominence in the retail channel and the impact of the FCC's digital tuner mandate on manufacturers, we are forecasting a steady increase in HDTV unit sales over the next five years," said JupiterResearch senior vice president David Schatsky.

Popular posts from this blog

How Online Video Exceeded Pay-TV Revenue

The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...