Skip to main content

The Clash Over Wireless Content

Carriers currently control most of the wireless content market by offering convenient and easy-to-use portals on their sites, but third-party content providers are beginning to offer their wares directly to data subscribers, setting the various parties on a collision course. Although it may be difficult for content companies such as TV networks and ringtone specialists to completely bypass carriers, analysts say the trend could reshape the mobile Internet.

The Big Picture: The clash over content delivery. Content providers and mobile operators could collide over who markets directly to consumers.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the
Read more