Carriers currently control most of the wireless content market by offering convenient and easy-to-use portals on their sites, but third-party content providers are beginning to offer their wares directly to data subscribers, setting the various parties on a collision course. Although it may be difficult for content companies such as TV networks and ringtone specialists to completely bypass carriers, analysts say the trend could reshape the mobile Internet.
The Big Picture: The clash over content delivery. Content providers and mobile operators could collide over who markets directly to consumers.
The Big Picture: The clash over content delivery. Content providers and mobile operators could collide over who markets directly to consumers.