Skip to main content

Eclectic Online Video Finds a Niche

As mainstream broadcasters and cable programmers begin providing well-produced streaming video online, they are going to find they can't just waltz into the broadband space and begin plucking customers immediately. They�ll face real competition from Internet incumbents -- existing online services such as Break.com, AtomFilms.com and Heavy.com -- that owned online video before it was trendy and which have attracted massive, loyal audiences.

Last week, Break.com featured as one of its top videos a minute-long clip of a group of college kids pushing a friend in a shopping cart down the stairwell in their dormitory. Admittedly, it was sophomoric -- a typical college stunt. But it was also pretty funny.

That�s why it�s one of the leading videos on online video channel Break, a Web TV venue that is generating massive traffic to its assortment of user-created videos. Break is on pace to attract nearly 10 million unique monthly visitors watching more than 100 million video clips this month. According to Nielsen/NetRatings, the site generated more than 5 million unique visitors in the first half of November.

That�s about three times Comedy Central's 3.3 million monthly unique visitors. Comedy Central�s newly launched broadband platform, MotherLoad, had close to 50,000 unique visitors the week of Nov. 7. Because Break is focused on comedic short videos, it�s right in the Comedy Central competitive arena. AtomFilms lures between 5 million and 6 million unique visitors monthly.

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...