Skip to main content

Eclectic Online Video Finds a Niche

As mainstream broadcasters and cable programmers begin providing well-produced streaming video online, they are going to find they can't just waltz into the broadband space and begin plucking customers immediately. They�ll face real competition from Internet incumbents -- existing online services such as Break.com, AtomFilms.com and Heavy.com -- that owned online video before it was trendy and which have attracted massive, loyal audiences.

Last week, Break.com featured as one of its top videos a minute-long clip of a group of college kids pushing a friend in a shopping cart down the stairwell in their dormitory. Admittedly, it was sophomoric -- a typical college stunt. But it was also pretty funny.

That�s why it�s one of the leading videos on online video channel Break, a Web TV venue that is generating massive traffic to its assortment of user-created videos. Break is on pace to attract nearly 10 million unique monthly visitors watching more than 100 million video clips this month. According to Nielsen/NetRatings, the site generated more than 5 million unique visitors in the first half of November.

That�s about three times Comedy Central's 3.3 million monthly unique visitors. Comedy Central�s newly launched broadband platform, MotherLoad, had close to 50,000 unique visitors the week of Nov. 7. Because Break is focused on comedic short videos, it�s right in the Comedy Central competitive arena. AtomFilms lures between 5 million and 6 million unique visitors monthly.

Popular posts from this blog

How AI Impacts Data Workload Investment

The importance of data in today's business landscape fundamentally reshapes how CIOs invest in their IT infrastructure. A recent International Data Corporation ( IDC ) market study highlights this trend, revealing insights into spending patterns. The study indicates that structured database and data management workloads are the largest spending category within enterprise IT infrastructure. This is unsurprising, considering the foundational role these workloads play in managing digital business data. However, IDC's worldwide market study also sheds light on a noteworthy shift – spending in some categories witnessed a slight decline in 2023 compared to 2022. Data Workload Market Development This dip could be attributed to several factors. Organizations might optimize their existing data management processes, potentially leveraging more efficient storage solutions or cloud-based data management services. Additionally, the rise of alternative data sources, such as unstructured and