Skip to main content

Google Launches Click to Call Service

Google is testing a service it calls Click-to-Call through which searchers using Google�s search engine are given the option of making a telephone connection with companies that turn up in a search, or advertisers found on the search results page.

The searcher clicks on a green phone icon that appears alongside some companies. The searcher then enters his or her phone number. Once the searcher clicks the �Connect-For-Free� command, Google dials the searcher�s number.

When the searcher picks up, he or she hears ringing on the line as Google connects the searcher to the company that turned up in the search.

Google said the connection process is completely under its control and the business being contacted has no access to the searcher�s telephone number. The searcher�s phone number is blocked on the company�s end. The company�s number appears on the searcher�s caller ID when Google makes the connection. The idea is for the searcher to keep the advertiser�s number for the future.

Popular posts from this blog

Frontier AI Peaked. Here's What Comes Next

The prevailing narrative around artificial intelligence (AI) has been one of relentless scale. Bigger models, bigger clusters, bigger budgets. The assumption, largely unchallenged until recently, was that raw parameter count translated directly into competitive advantage. New research from Omdia suggests it's time to retire that assumption. According to the latest market study by Omdia, parameter growth in frontier AI models has slowed to around 5 percent annually since 2021, a stark contrast to the more than hundredfold expansion seen between 2019 and 2021. Enterprise AI Market Development For executives who have been making infrastructure and investment decisions based on the assumption that AI would keep demanding ever-larger, ever-more-expensive hardware, this finding deserves serious attention. The race to the top of the model size leaderboard has, at least for now, plateaued. Crucially, Omdia's analysts are not reading this as an AI winter. Alexander Harrowell, senior pri...