Skip to main content

Google Search Personalized in Beta

Google said it is moving personalized search out of the labs and into beta mode, offering Net surfers more tailored results to their online queries as the search giant looks for new ways to attract and retain users.

Google said anyone with a Google account would now be able to use the beta version of the product. Previously, it was open only to those who visited the Google labs page, where the company showcases projects that are moving closer to launching.

As the name suggests, personalized search refers to a search engine�s ability to pull up results based on the queries the user has entered in the past. When people type in ambiguous keywords, which could refer to several different things like �jaguar� or �delta,� an existing search history could allow the engine to pull up more relevant results.

The feature not only can help Google retain consumers but it also gives it bonus points with advertisers. By delivering ads based on a person�s search history, Google will be in a position to serve up more relevant ads.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at