Skip to main content

iTunes Store Sells 1 Million Videos

Apple announced that its iTunes Music Store sold one million videos in the first twenty days since video content was launched alongside the release of a new video-playing iPod. On Oct. 12, Apple expanded the range of content available on iTunes from music, audiobooks and podcasts to include over 2,000 music videos, short films from studios like Pixar, and episodes of TV shows like ABC's "Lost" and "Desperate Housewives."

"Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads," said Apple CEO Steve Jobs. "Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods."

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the