Skip to main content

Mobile Data Opportunities in BRIC

Pyramid Research estimates that 42 percent of the roughly 1.05 billion new mobile subscribers over the next five years will come from the BRIC countries � Brazil, Russia, India and China. According to a recent study, 20 percent to 50 percent of mobile subscribers surveyed in BRIC countries said they had not received much information from their service provider about the types of mobile data services available to them or how to use them.

In India and China, roughly 20 percent of the wireless subscribers surveyed reported they hadn�t been educated by their carrier about mobile data services, while in Brazil and Russia, nearly half felt they hadn�t received much information about available services or how to use them.

�It appears that operators should not be hasty in making positive assumptions regarding subscriber awareness of mobile data services; our survey suggests that as many as half of subscribers in some countries simply do not know about mobile data,� comments Pyramid Research senior analyst Nick Holland. �With 3G on the horizon in most regions, it would be unfortunate if data revenues didn�t materialize as anticipated due to nothing more than a lack of end-user education.�

The majority of wireless subscribers interviewed in the survey identified themselves as wireless data users, with only 20 percent saying they had never used a wireless data service. The reasons for not using mobile data varied, but roughly a quarter of non users said they saw no value to the services. More alarming to wireless operators should be the 12 percent of non-wireless data users in the survey who said they didn�t know if the services were available to them, 20 percent who thought they were too complicated or difficult to use, and 10 percent who said they were too expensive.

Popular posts from this blog

How Cloud Fuels Digital Business Transformation

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Subscription Payments will Exceed $15.4 Trillion

The recurring subscription payments market is undergoing significant growth, primarily driven by the acceleration of consumer adoption. The market deals with periodic subscriptions to a variety of goods and services offered as an alternative payment model. While subscriptions have existed for a long time, their use in the consumer products marketplace is still evolving. Despite the usage being relatively new, the proliferation has been rapid and has spanned many different vertical markets. Recurring Payments Market Development According to the latest worldwide market study by Juniper Research, the transaction value of recurring payments will exceed $15.4 trillion globally in 2027 -- that's up from $13.2 trillion in 2023. This relatively slow growth of 17 percent reflects that recurring payments are a well-established market, but also disguises a rapid change of payment methods in the space, with Open Banking and Digital Wallet payments outstripping overall growth. As more retail me